January 2010 HOMELINE PROS GET SOCIAL WITH BRASCO MARKETING.
Raleigh, NC. January 7th, 2010. - Start up, Homeline Pros, Inc. , has hired Brasco Marketing to develop and manage its company branding and online identity. The main goal of Homeline Pros is to create an online community, focused regionally, where homeowners can get answers and information regarding home maintenance, repair, and remodeling.
In addition to Search Engine Optimization services, a custom Online Marketing plan is in the works to explore new and creative ways in an area of immense potential: social networking. “To combat the competitive online marketing by big box home service retailers, creative social marketing from the ground floor can be huge for this industry and key to Homelinepros.com’s success”, explains Brian Batchelor, President and Creative Director for Brasco Marketing.
About Homeline Pros
HomeLinePros.com is the number one source of information for homeowners in the Triangle for any and all home remodeling needs. The Homeline Team has over 50 combined years in home construction and remodeling experience and is available to answer any questions and/or help find the right professional for any specific project. They are focused on providing an informative and resourceful community for all homeowners in the triangle.
December 2009 Capital Area Workforce Development Board Selects Brasco Marketing
Raleigh, NC - December 3, 2009 - The Capital Area Workforce Development Board has launched a new program called "Healthcare Works!" and has hired Brasco Marketing to assist in developing a brand and promotional materials. Healthcare is one of the largest business sectors in North Carolina. The new "Healthcare Works!" initiative is focused on driving job growth in the area. Brasco Marketing has been selected to help Capital Area WDB refine its vision through the development of an identifiable brand and supporting materials.
Brasco Marketing is taking on the challenge of helping the Capital Area Workforce Development Board in its mission to create more jobs in the area. One of the firm's partners and creative marketing strategist, Brandon Ives, is eager about the project. "There are a number of job opportunities in the healthcare sector that are going unfilled and it is primarily because people just aren't aware of the need. This is a great opportunity to open the blinds and help fill jobs in the community", said Ives.
About Capital Area Workforce Development
The Capital Area Workforce Development Board is a public-private partnership that focuses on economic development by ensuring that the local workforce has the skills, training, education and work ethics to meet the needs of local employers. The board oversees several programs in Wake and Johnston Counties designed to serve individuals, businesses and youth.
September 2009 Progress Solar Solutions chooses Brasco Marketing Raleigh, NC - September 15, 2009 - An industry leader in high performance solar technology has hired Brasco Marketing for search engine optimization and online marketing services. Progress Solar Solutions is a privately-held company headquartered in Apex North Carolina (NC) that provides solar solutions for mainstream applications, such as solar LED & induction outdoor lighting. The company has designed and installed solar solutions for the City of Raleigh, along with other area institutions. Brasco Marketing is working closely with the firm to develop an online presence and attract a higher volume of visitors through site optimization.
Brasco Marketing is excited about the collaboration. “Progress Solar Solutions is on the forefront of solar technology and we are excited to play a part in helping them achieve their growth in the industry”, explains Brandon Ives who is a creative strategist and partner in the marketing firm.
About Progress Solar Solutions Progress Solar Solutions, LLC, provides high-performance, eco-friendly, cost-effective solar solutions for commercial, government, institutional and residential community applications. We provide the latest in solar technology and craftsmanship to provide solar solutions for mainstream applications like solar LED & induction outdoor lighting, solar thermal hot water and to generate solar energy using photovoltaic (PV) panels. Progress Solar Solutions is a privately-held company headquartered in North Carolina (NC).
August 2009 Brasco helps local favorite restaurant get online.
Tookie’s Grill, a local restaurant in the Raleigh Area, has had their website re-developed by Brasco Marketing. The goal was to simply increase the look and presentation while informing customers of the menu items and locations of each restaurant. Tookie’s is a well known eating spot and long time friend of Brasco Marketing. Take a look at the new site www.tookies-grill.com and pick out something for lunch. I hear the chicken salad is delicious. : )
July 2009 Two Residential Service Companies beat the recession with an Online Marketing approach. Quality Porch Rails and Fence Co. and Tri-City Interiors have both signed up for Brasco Marketing's New Media Marketing services. Each will have extensive Search Engine Optimization tactics in place and an ongoing online marketing plan to increase their site’s visibility, ranking, and traffic.
New Media Marketing is a relatively new concept utilized by businesses to develop an ongoing online presence. Statistical evidence demonstrates a growing trend of consumers making purchasing decisions off Internet research and referrals. These techniques seek to gain from the advantages of business-to-consumer or consumer-to-consumer dialogue which will ultimately inform consumers and influence purchase decisions.
Brasco Marketing has begun offering clients New Media Marketing packages for newly designed or existing web sites. In addition to Brasco Marketing’s unique creativity, newly designed web sites will be built to be fully optimized for online performance and seamless transition into New Media Marketing.
June 2009 GastroCare hires Brasco Marketing for Rebranding Kurt Vernon, MD, FACG has partnered with Brasco Marketing to undergo a complete rebranding of the practice. Dr. Vernon is a gastroenterologist with offices in Fuquay Varina and Dunn, North Carolina. They provide a range of services, including colonoscopy screenings.
Brasco Marketing performed an assessment of the practice marketing strategy and brand direction. Creative design services were provided to develop a new logo and branding face - "The GI Guy". Brasco also created a newly integrated website for the practice using "The GI Guy" as a new look.
May 2009 Join Brasco Marketing on Linked In
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February 2009 Undertoad Company utilizes Brasco Marketing’s new marketing services.
Undertoad is a local clothing line, created from owner Craig Thompson’s unique vision of coastal North Carolina. While Undertoad has had some success, Brasco Marketing was hired to re-create the web site, build an online presence, and take the clothing line to the next level.
The Goal
While there was no question that Undertoad Company’s apparel design had hit the mark on the distinctive “fun in the sun” look it represented, our goal was to build that “look” into the entire business identity.
Our Work
Web Developement
undertoadcompany.com was built to not only sell merchandise, but designed to serve as the face of the brand and show the company’s personality. We felt that the site’s vibe had to match the same coastal, free living feeling of the line.
New Media Marketing
In addition to our web development, Brasco marketing created a viral campaign to utilize the advantages of social media. People have a natural desire to want to be a part of something. Social sites such as Facebook and Myspace are successful because they give people an avenue to join up and share experiences. We took that basic idea and used it to add that personal element to the clothing line. The “Toad Tour” was created to offer customers a chance to submit photos to be posted online wearing Undertoad gear. Allowing people to be a part of the brand will only add value and increase customer loyalty.
January 2009 Enhance Your Web Site with Email Marketing
Stay connected with your clients through Brasco Marketing's new email campaign and turn basic messages into full-color promotional online brochures.
Why Email Marketing?
Email is Inexpensive
Email is far less expensive than other advertising options, such as banner ads, print advertising and telemarketing.
Email Creates Quick
Response Cycles
Email cuts response times down from as much as six to eight weeks for direct mail to as little as 48 hours in most cases.
Email Drives Website Traffic
Email is an effective way of driving traffic to your Website. Using links embedded in your messages, customers can quickly be directed to your site.
Email Builds Brand Awareness
Regularly delivered email messages branded with logo and web site reinforces company and product awareness and effectively drives traffic to your web site. Email creates an interactive connection and nurtures quality customer relations.
January 2009 Brasco Marketing adds New Media Marketing Services
New Media Marketing is a relatively new concept utilized by businesses to develop an ongoing online presence. Statistical evidence demonstrates a growing trend of consumers making purchasing decisions off Internet research and referrals. These techniques seek to gain from the advantages of business-to-consumer or consumer-to-consumer dialogue which will ultimately inform consumers and influence purchase decisions.
Brasco Marketing will begin offering clients New Media Marketing packages for newly designed or existing web sites. In addition to Brasco Marketing’s unique creativity, newly designed web sites will be built to be fully optimized for online performance and seamless transition into New Media Marketing.
Some methods of new media marketing clients can expect from Brasco Marketing are Search Engine marketing (SEO), Blogs, Email Campaigns, and Social Networking.
